This gives you the information you need to make measured changes to increase the effectiveness of your landing pages. This information can also show you if there are any particular areas of your website that are putting visitors off.
CMG Technologies provides real-time web analytics using visual reports on page views, unique visits, link referrals, and e-marketing results. With our website analytics services you'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Our web analytics solution precisely tracks the search engines and keywords that are driving traffic to you website. See which search engines and keywords are referring your most profitable and targeted traffic.
Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn’t? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. Our web analytics solution can make it easy to fine tune your website and campaign performance to maximize your return on investment (ROI).
With web analytics, you can identify website trends. You’ll also understand how visitors interact with your website. You can identify the navigational chokepoints that prevent visitors from completing their conversion goals. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines and/or search strategies like Search Engine Optimization, pay per click and Pay-For-Calls advertising.
Continuous improvement should be a fundamental part of your web analytics goals. It’s not enough to just measure. You have to distribute the results of measurement to all key personnel, especially those in sales and marketing, to continuously improve your website and marketing campaigns.
Web analytics can also provide useful opportunities for cross-sell and up-sell opportunities. On a consumer electronics site, for example, you might learn that the visitors who buy VHS tapes also look at DVD players, but don't buy them. Armed with this information, you can promote DVD players heavily in those areas of the site, in an effort to influence an impulse purchase.
The tools and services of the web analytics world give businesses precise information on what customers wants, so that they can improve their online marketing and website content. These services help provide answers to questions like: Which keywords attract the most visitors? Which email campaigns create more customers? And how to design web page content that holds people’s attention?
Web analytics also offers information that a traditional store can’t – information about the visitors themselves. If the visitors to your website fill out a registration form, the information they provide (such as postcode data or date of birth) can be incorporated into the analytics. So you can find out the average age of your visitor, for example, or where they are in the country (or the world).
We've been covering Web analytics for many years and are accustomed to the lengthy reports that can be provided on an on-demand or daily basis. Effective Web analytics requires that organizations constantly analyze reports and, more important, act on the information found in them.
A solid hosted web analytics report solution removes the blinders and gives you a clear path for optimizing your site marketing time and efforts. Can you really afford to miss out on such a valuable, vital tool?
With our web analytics solution you can learn exactly where your best customers come from and which markets are the most profitable. Analytics can show you how your site operates and how your visitors interact with it.
You cannot gauge how successful your website is unless you measure it. For this reason, web analytics is considered one of the fundamental cornerstones of any web venture.